Santander, one of the world’s major global banks, was working with a legacy direct-to-customer wealth management proposition, which was a stand-alone experience within their offerings. They wanted to create a modern, digital experience that was fully integrated with retail online banking services.

They selected FNZ as a partner to develop their direct to consumer (D2C) platform. The advanced digital proposition was fully integrated with Santander’s online banking system, providing all UK banking customers with a frictionless experience as they accessed online wealth management services.

Providing access to 10 million customers

The resulting Investment Hub made wealth management available to all of Santander’s approximately 10 million UK banking customers. FNZ’s process migrated approximately £7 billion of existing assets under administration from the legacy system to FNZ technology, which was then fully integrated with Santander’s retail online banking system.


250k Migration of customers




Funds added across 150 managers

Adding digital adviser, model portfolios and asset management funds

The platform was then enhanced with a market leading robo-adviser solution, focused on supporting first-time investors. Known as the Digital Investment Adviser (DIA), it uses an engaging, visual, game-based approach to online risk profiling and suitability assessment. This helps improve the accuracy and accessibility of digital financial advice.

The DIA sits neatly between the Investment Hub for direct investors and a Financial Planning Service that offers face-to-face advice for those who prefer a hybrid advisory experience.

Next, the partnership added a model portfolio solution to support high net worth individuals, so that the proposition now supports the entire range of investors – from first time investors through to high net worth. This included expanding the investment offering from Santander Asset Management funds only, to becoming a fully open architecture proposition, supporting over 2,000 funds from 150 managers.