abrdn wanted to develop an advanced independent financial advice (IFA) platform in the United Kingdom (UK), without high start-up costs.

They partnered with FNZ to collaborate on developing a state-of-the-the art platform that grew quickly from £0 to £86B assets under administration (AUA) – a technology now considered a leading IFA platform in the UK by both AUA and net capital flows.

Our long-term partnership now supports over 3,400 adviser firms

During a period of rapid and unprecedented regulatory change, FNZ’s service and technology has seamlessly scaled to support abrdn and an ever-growing number of independent advice firms.

The number of adviser firms supported on abrdn’s platform has grown from 0 to more than 3,400, while the number of retail customers serviced has gone from 0 to over 400,000.

FNZ supports all aspects of the retail client and IFA lifecycle. This includes client onboarding, portfolio management and IFA business and practise management. The digital offering maximises adviser efficiency while also improving the ability to have hybrid digital/in-person engagement models with their clients.

Our long-term relationship with abrdn continues with an ongoing roadmap of innovations and enhancements for a constantly evolving platform proposition.


retail customers


years of evolution and growth