AXA Wealth 

AXA Wealth is a market-leading financial corporation which distributes an extensive selection of pension and investment products, to help meet the needs of advisers and clients alike. It is also part of the AXA Group, one of the largest companies in the world, operating in 56 countries and with around 96 million clients worldwide.

Market Driver
With the Retail Distribution Review (RDR) continuing to act as a catalyst for change, AXA Wealth wanted to launch a platform proposition that would meet an adviser’s needs, now and in the future. FNZ’s business model allows AXA Wealth to do just this, with a single, customisable platform that gives their advisers the freedom to choose from both bundled and unbundled pricing structures.

Platform Proposition
The AXA Wealth platform incorporates AXA Wealth product wrappers. Branded Elevate, this ground breaking development enabled all SIPP processes to be available online for the first time, including: accumulation; benefit crystallisation; USP, ASP.

Elevate was launched in a number of phases, the first of which saw the implementation of the stocks and shares ISA and General Investment Account, as well as the ability to offer investments into mutual funds and direct equities, gilts and bonds. The next major delivery phase included the launch of the on-platform SIPP and both the bundled and unbundled charging structures.

AXA Wealth’s Elevate also offers the ability to integrate with adviser back office systems: 1st and Intelliflo. This allows advisers to greatly improve their client service, increase their efficiency and ultimately increase their overall customer satisfaction.

Further enhancements were subsequently released, including the ability for both advisers and discretionary fund managers to run model portfolios on the platform, as well as perform rebalances and bulk switching.

Timescales & Delivery
FNZ initially launched a fund platform with AXA Wealth at the end of 2007 after a six month implementation project. This timescale was further extended to include the SIPP product in September 2008. AXA Wealth then commissioned FNZ to provide the investment platform for its Winterthur pension product.

Continuous Development
All platforms powered by FNZ are continuously evolving due to the changing environment in which we operate. FNZ therefore have a continuous development team dedicated to updating AXA Elevate, with any regulatory or customer driven changes.

https://www.axaelevate.co.uk/